Archive for November, 2009
While we all gather with family and friends to celebrate Thanksgiving, I hope that each of you and all of you are blessed beyond measure and that you enjoy a sense of joy, love, and peace. Thanksgiving is my favorite holiday for many reasons.
One reason is that I love history, especially American history. When I think of Thanksgiving I think back to the brave individuals who dared to come to an unsettled land filled with danger and uncertainty. They left what they knew to pursue what they dreamed of. Indeed, whether it was for religious freedom or economic gain or sheer sense of adventure—the people who settled America (and later formed the United States) did so at great risk.
The holiday that we celebrate Thursday commemorates the survival of some of the earliest to come to these shores…the Pilgrims. Let’s remember them and their gratitude to God for leading them to a new world—our world.
We would not be here without them! Their risk is our reward.
Realizing that the delivery platform was less important than the product delivered, Amazon showed again their business savvy with the beta launch of “Kindle for Your PC.” Instead of having to purchase the Kindle reading device (which I have and love), Amazon now offers the same basic experience and content on the PC you already have.
I wonder how many of us confuse the delivery platform (branches, websites, stores) with the produce or service delivered? It’s time to rethink our business…again!
The recovery is weak at best and may, in fact, not be a recovery at all once the 3Q numbers are revised (as they always are). How do small companies respond? One way is to make as much cost variable as possible rather than fixed. Getting out of leases and debt helps. Renting instead of buying helps. And one big way is to move all hiring from regular, traditional employment (a huge fixed cost) to flexible, non-traditional staffing (a variable cost); you may even consider moving some of your current regular employees onto the payroll of a staffing company to save even more money and increase your ability to respond to market uncertainties.
If you’re not exploring how to use social networking to grow your business, brand your company, delight your customers, and scoop your competition. Well…you just missed the chance of a lifetime.